Honestly I have my doubts. Sometimes people smokes because of peer pressure. They don’t want to feel left out when everyone else in the clan smokes. Smoking is an act of “coolness”, a symbolic behaviorism that say you are a grown up who have seen the world and an attitude of gungho-ism that silently emits the air of “I dare and I don’t care”. When smoking becomes a sub-culture, will a simple change of packaging help? Will a step-up of anti-smoking propaganda from the government and health authorities help? It will, to a certain extent to the young generation who have not picked up smoking. It will not to the die-hard smokers.

Let’s see whether the Brit will enforce the black-white packaging proposal