Everyone, no matter your physical attributes, have the potential to look good. It’s the clothes you choose, your make up, your hair and maybe even your diet plans. But honestly, as a client, who would you give your business to?

Unless you are your own boss, and have lots of money to burn, you most likely would want to spend your marketing dollars with someone who knows what they are doing. This is where a lot of mis-conceptions occur. Small agencies believe that they are competing based on their superior creativity, or flexibility, or better prices. But the reality is this: people pay for what they think is “worth it”. Would you buy a watch for $1, if it isn’t working?

A professional approach is probably the most powerful weapon you can use in winning accounts.

There is a reason why agencies have been using ”suits” to do the selling. First impressions do count. Whether you are a big agency or a one-man-shop, presenting yourself professionally will go a long way towards not only winning the account, but actually being able to charge more for your work.

Suits are expensive. Suits off the rack don’t fit well and may end up making you look like a dork. You can spend days searching for that perfect suit off the rack. The other alternative is get one made to measure.

Don’t lament the fact that you do not have the money to spend on made to measure suits. For me, I found a Made to Measure place that is really cool. Like they say, you can find almost anything online these days. And getting a Custom Suit made isn’t that difficult or expensive anymore.  In fact, this My Suit place offers a custom, made to measure suit at close to rack prices.

When you are off to see an important client, you know that you are going to be up against some stiff competition. You need to look your best. Somehow, that pair of jeans just don’t make the cut. We have been conditioned throughout our lives, that successful men wear Men’s Suit. Successful women wear designer clothes or “power suits”. You are in the advertising business. You know this.

There is no more excuse. Spiff up and win.