India’s fury over Haagen Dazs’ Ad
Posted in Review on Dec 30th, 2009
TBWA India has just fallen out of grace. It should be a happy and fun campaign but the TBWA India’s Haagen-Dazs ice cream launch in India has successfully offended many Indian nationals and subsequently trigger an avalanche of backlash by bloggers.
The offensive posters were prominently displayed the very first Haagen-Dazs outlet in a Delhi shopping [...]
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