The Marketing Agency Talk

“If I had to sum it all up, I’d say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who’s never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in [...]

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To advertisers: “Do not compete with your agency in the creative area. Why keep a dog and bark yourself?”
David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 68.
This is a good one from the great man.
I’m just thinking if I have the guts to repeat these words to clients who [...]

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“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them - that you can waste more time and [...]

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Corinne said she wasn’t comfortable with starting a business with borrowed money, in my previous post. This led me thinking a little.
When used properly, debts is just another form of leverage. Robert Kiyosaki has already explained the differences between good debts and bad debts in his “Rich Dad, Poor Dad” book so I won’t bother [...]

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A technical recession is defined as 2 consecutive quarters in which the economy has shrunk compared to previous quarter. Generally, the duration of a recession is the full period of the business cycle that economic activity is in decline. There is no universally accepted way to measure a “real” recession. Some suggest a full-year economic [...]

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