The Marketing Agency Talk

“In good times people want to advertise, in bad times, they have to.”
~ Bruce Barton
co-founder BBDO (Batten Barton, Durstine and Osborn) Agency
I believe many people in the advertising industry acknowledged, understood and embraced the wisdom whole heartedly shared by Bruce Barton. We did it with the clients’ interest at heart and in mind.
However, many [...]

Read Full Post »

“Marketing is what you do when your product is no good”
~ Edwin Land
I so, so, so disagree with this statement.
Coca Cola has a winning formula.
McDonalds is a fast food joint successfully run by kids.
Nike is doing it’s stuff everywhere.
Nokka connects people around the globe.
Fedex lives to deliver.
Let’s not talk about whether the acids in [...]

Read Full Post »