The Marketing Agency Talk

I just followed 2 links from ReallyNiceVacations.com to SuperiorRugs.com. The first link text I clicked was “cheap rugs” and it led me to it’s home page. I followed another link text that said “area rugs” and it brought me to a “clearance area rugs” page. I understood that the writer was highlighting the fact that [...]

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We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn. – Andy Travis Everyone who works in the creative realm know that … or should know that. Seldom will one single advertisement make a product and its owner a household name. [...]

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What helps people, helps business. ~ Leo Burnett Isn’t that profound? Many of us developed and created a product/service to sell in order to make a profit. In our own urgency to sell to pay our own bills and create our desired lifestyle, we totally omit to serve and contribute. We forgot that our product/service [...]

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I once used the word “obsolete” in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word “ineffable,” only to discover that I didn’t know what it meant myself. ~ David Ogilvy Amateur copywriters might make the mistakes of using big words to [...]

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“In good times people want to advertise, in bad times, they have to.” – Bruce Barton, co-founder BBDO (Batten Barton, Durstine and Osborn) Agency Haha… this is something I really really believe but I do have a hard time telling that to my clients who already felt the pinch of rising fuel price. To some, [...]

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