The Marketing Agency Talk

In the factory we make cosmetics; in the drugstore we sell hope.
~ Charles Revson
How true. Products are sold because of the benefits people derived and not because of the features. This is especially true for beauty products. Even an ugly woman can harbour wishes and hopes that cosmetics and all the lotions and creams from [...]

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Saw these great definitions from Brand Strategy Insider that I just know I must share it here. I haven’t read a definition that’s so short yet so clear. Branding is a deep subject even for marketers. It’s small wonder that many folks on the street are totally at sea, and therefore have many different views, [...]

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Before you develop or revamp your corporate identity, consider your choice of colours careful. John Williams wrote an excellent article for Entrepreneur on the importance of colours. Below is a summary:
Red: Red increases your heart rate and causs you to breathe more rapidly. Red is an aggressive, energetic, provocative and attention-grabbing colour. Count on it [...]

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