The Marketing Agency Talk

Calvin Warr made an interesting statement over at his blog post: So, marketers, beware. The next time you wave your “indisputable” market study based on a cross section of “relevant” targets, keep in mind, that these are the same people telling you how great your product is, who voted for dreadlocks in a singing competition. [...]

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Does this Burger King TVC leaves you with good taste or what? The voice-over said:“Morning tongue, nothing to be embarrassed about Just your body building up excitement overnight….”“Satisfy yourself with cheesy tots.” Some folks at YouTube had a good laugh over the commercial: futsol55 said ” thanks burger king. thank you for making us guys [...]

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Within the traditional advertising realm, print advertising is big. Many advertisers opt for press advertising because of the huge circulation and readership that the dailies and tabloids can offer. Magazine advertising is a close second. Advertisers with a smaller war chest found magazine advertising much more cost effective because press advertising is usually more expensive [...]

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As expected, the “Mr India Curry House” television commercial won the local and international Viewers’ Choice 2007 award. Judging by some forum members’ enthusiastic response, it appears that  M1 strike a gold mine in this ad. I can just imagine M1 flashing out this commercial as and when they change the promotion tactics of their [...]

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Marketers, copy writers and folks from the creative industry should take a look at the list of interesting buzz words/phrases at Tom Chandler’s Copywriter Underground blog. Here’s just a few that tickled me: Below Zeros: This is a marketing term, not a temperature. They’re customers who cost more to serve than they return in value. [...]

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