The Marketing Agency Talk

I was reading the Marketing Interactive and was striked by Matthew Fanshawe’s words. Fanshawe is the Managing Director of Euro RSCG Singapore.
In a recent study, CEO and CMOs were asked their opinions on what agencies can bring to them to address their current challenges. The simple response was ideas and innovation, and lots of it. [...]

Read Full Post »

Huh?
Ya, right. When I first heard this on a network gathering, I just smiled politely and did not attempt to argue with this pompous guy who was swirling his wine glass all the time.
Basically, this chap was saying that his ad agency presented an ad campaign that he ditched into the bin right away. His [...]

Read Full Post »

I just read an interesting article by David O Connell, and I’m reproducing his “Nine E-Book Writing Tips” below:
These days it’s quite easy to make a lot of money online writing and selling e-books and other information products, plus, writing an e-book is a virtually risk free endeavor. Even in the unlikely event that you [...]

Read Full Post »

Jacob Cass of Just Creative Design had written a very interesting post where he singled out 15 tell tale signs that a graphic designer isn’t above the mark.
If you are a designer, I’d suggest you hop over there right now to see if you have made some of the “mistakes”. Here is a short list [...]

Read Full Post »

There’s only words and pictures to convince a reader if he should stay online or click away. Good online copy writing invites a person to navigate further and deeper into your website.
1. Use SEO friendly key words
Online marketers depend on a killer sales letter to make sales. Online articles depend on keywords to get readers [...]

Read Full Post »