The Marketing Agency Talk

“You ad agencies don’t practice what you preach. If advertising works, then why don’t ad agencies advertise?”
This is what one client told us recently. I was taken aback. True, not many ad agencies advertise in off and on-line media but we surely do lots of marketing to make sure we are the most viable logical [...]

Read Full Post »

A few of our clients prefer to write their copy. Not because they don’t believe we could deliver a good job, but these folks have a penchant for writing. Since they own the products, they rightfully felt that they know the in and out of their stuff more intimately than us. All they wanted [...]

Read Full Post »

I was troubled when my mum said she couldn’t watch the television or read the newspaper clearly. It was easy to wheel her to have her eyes checked by the ophthalmologist as his shop was just 2 blocks away. However, to get her glasses done is no easy feat. She couldn’t move on her move [...]

Read Full Post »

You missed a headline, you missed a sale. This does not apply to advertisements only. It applies to your letters and all form of marketing materials that you want your target audience to read. Headline is important because it pulls the folks to read your main copy, the details that will finally convert them.
When you [...]

Read Full Post »

Simple and straight answer: to make money.
A copywriter can help you make more money in several ways.
Firstly, if you have a pro to write your marketing and sales materials, these materials are more likely to lead to sales compared to words stringed by an amateur. Secondly, you also profit in a non-monetary way — [...]

Read Full Post »