The Marketing Agency Talk

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I haven’t seen a print ad of Coca Cola dated as far back as 1924. I thought many of you wouldn’t too. So enjoy the short 90-second video clip here:

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Move over Pepsi, Give me a Coke [...]

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Just spoke to this prospective client who wanted to inaugurated his launch via an online promotion. He intended to launch it in mid January with much fanfares. He has great ideas but fell short of execution. For an online promotion to kick off, he must first have his domain name, hosting service and a website [...]

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One of the challenges of running a marketing agency, is the fact that many clients today operate at the regional level rather than local. Any agency who wishes to keep the big accounts must be prepared for that.
Then of course, a huge cost is incurred in international calls. This is fine if you have [...]

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Here is an interesting question for all of you. When you have this killer headline, but somehow, your client disagree, what do you do?
Besides the usual discussions about the effectiveness of long vs short headlines, sometimes, the mere change of a single word can totally destroy the impact of a headline. In such cases, do [...]

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