The Marketing Agency Talk

Why do people go networking parties? Collect name cards. In fact, a friend just told me his new boss asked him to do exactly that this evening at a client’s new product launch.
Why?
- you need to know more potential customers
- you need to know more people who knows your target audience
- you need more business
- [...]

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Your business card is the face of your business. Apart from being a popular way of providing your contact information to others, your business card is to promote your product and service and advertise your business to your intended audience.
Your business card is therefore an extremely important tool. It is never convenient to write [...]

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This is one amusing and effective ad series from Bangkok Insurance.
Sure, the casting wasn’t great, the art direction wasn’t really fantastic but the overall result was still amazing. Why? Because the message is driven home. If you don’t expect miracles to happen, why should you expose your life, your health, your loved ones, your [...]

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When you are running a business, like an advertising agency, there will come a time when you will have to consider taking up a loan. But as all business owner will know, getting a loan is really easy, if you have lots of money in the bank and a large multi-national corporation backing you.
Unfortunately, as [...]

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I was having dinner with my team last evening and we were talking about our favourite TVCs. That was when our art director asked us to name a memorable commercial or a series of commercials that’s from the 1990s. That’s a long time ago but I do remember some good ones. I like the DHL [...]

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