The Marketing Agency Talk

After I posted the 2006 Pampers Diaper commercial, I couldn’t help but return to YouTube to hunt for the 1984 version of “I Like to Buy the World a Coke” commercial from Coca Cola. Not only I found it, I also read a great introduction of the commercial from sunshinedaydream77:

In the 1970s, market research [...]

Read Full Post »

I was more amused than angry when a friend said “You people in the advertising are to be blamed for excessive spending. What’s average will look great after you guys wrote it, photographed it, and designed it. I almost max out my credit limit last month.”
I actually laughed, that’s what advertising is all about. We [...]

Read Full Post »

Some companies are rich enough to produce TVCs for different seasons. Coca Cola always has a cozy TVC for every Christmas, and I’m sure you can remember one or two of them. What about other advertisers? Do you remember any commercial with a Christmas theme? I like this 2006 commercial from Pampers Diaper. It will [...]

Read Full Post »

My friend works in a financial institution and his boss wanted the IT department to DIY the corporate website. Naturally, they surfed and shopped around for good financial sites to model and emulate. They showed me some sample sites and the one they built. I was pleasantly surprise that they did a remarkable job as [...]

Read Full Post »

We are in the information era where information comes to us whether we like it or not.
When we hit the streets, we are bombarded with big billboards above commercial buildings with throngs of paid posters on their walls at eye level. Along the walkways, we are assaulted by the haphazardly stuck flyers on [...]

Read Full Post »