The Marketing Agency Talk

I’m sure you will handle one or two events in your marketing career. While it is always exciting, the conceptualizing, planning and actual execution can zapped a lot of energy out of you. Whether it is a small gathering like a press conference or a elaborate exhibition in one of those international trade fairs, or [...]

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Recently, I heard lots of people talking about Squidoo. Out of curiosity, I googled for more information and found one very informative article written by Tiffany Dow. Tiffany Dow is the author of Social Networking on Squidoo. She was also the first marketer to expose the potential of this social network. Her efforts were recognized [...]

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Marketing is all about differentiating your product from your competitors. You want to be seen as the only logical viable solution to your target audience’s headaches and problems. Once they have your product, utilize your service, their woos are all gone. However, most stuffs are losing their uniqueness and relegating to commodities because of fast [...]

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This is extracted from Free Marketing Library which has an excellent article on Marketing. I have never actually thought of the phrase “inbound” and “outbound” to describe the functions and roles of marketing. The writer, Carter McNamara, put it across so well that I thought it’s best to quote him direct to share with all [...]

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Two of our rooms are facing the afternoon sun. The afternoon glare often made it difficult for us to work on the computers. The films that we stuck on the window panes did help somewhat but not quite enough. After making do with cardboards for over a year, we finally got the finance lady to [...]

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