The Marketing Agency Talk

Most companies never think of engaging an online marketing agency. This is really strange as we would spend many days selecting the “best” marketing/advertising/OR agency. Yet, we stop short of replicating the process when it comes to online marketing. Many companies are not even aware that there is a distinction between online and offline marketing! [...]

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Have you been interrupted at work with a phone call asking if you wanted to get a credit card? The telemarketer would rattle off a string of tempting benefits and instant rewards. You would probably say something like, “Yes, I’ll get it if it is provided free” but what if it’s not free? Usually corporate [...]

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We all run some kind of creative agency. That’s why we all congregate here at Marketing Agency Talk. Because we want to talk about it. Share with people who understand. We run an agency too, and we too, struggle to grow our business. For some, its about paying the bills. For others, it is about [...]

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There is a very common misunderstanding among marketing folks regarding the “web”. Many people confuse a glitzy, busy web site with a sophisticated, effective web site. Sometime, more is simply not better. I am sure that in your years of working in the agencies, you must have encountered clients who insist on having all the [...]

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Many marketing campaigns include an “online” element. But there is a huge mis-conception among corporate communications people, that online means “web site”. But as a marketing agency advising your client, you should know clearly how an online campaign or online project can enhance your client’s business. You cannot try to make the web do what [...]

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