The Marketing Agency Talk

It has been a long held view, that a lot of advertising is sexist in nature. Many marketing professionals and especially advertising people have been very conscious of this stigma. Unfortunately, while it might not be completely true, the realities are such that advertisers fall back to this old crutch when all else fails.
But once [...]

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The art of giving promotional gifts is as important as the art of choosing the right promotional gifts, if not more crucial.
Many years ago, when I was a junior account executive to my boss. His stationary tray was filled with little knick knacks that corporate gifts rep piled on him. After one visit by a [...]

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Do you know who popularized T-shirts as an advertising tool? Promotional t-shirts are among the most popular promotional items given away by companies today. Custom t-shirts have had a long and colorful history. White t-shirt was made popular when rebellious James Dean wore one under his famous leather jacket. Since then, t-shirts have been outspoken [...]

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Last week I had afternoon tea with an old friend whose company sells computer peripherals. She was a hardworking woman but had little marketing experience. So when her boss tasked her to work on an upcoming road show in a shopping mall, she felt out of her depth. One of her biggest challenge was being [...]

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I’m really tickled of the notion that we could have a cool-looking poker table for our conference room! That would probably freak out some people in the agency. Sure, we ought to work hard (or was it work smart?) and play hard. But I don’t know how to get past Finance and HR. If those [...]

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