Advertising dates very far back. But the most likely start of “modern” advertising the way we know it can be traced as far back as 1600′s. There are posters selling fruits dating from as far back as 1608 (Presbrey, Frank. The History and Development of Advertising. Doubleday, New York: Doran & Co., 1929. p. 114.).

From there, advertising has evolved. In fact, from the times in Europe, to colonial America, to modern times, advertising has been slowly evolving. But you almost never move away from the basic model. Almost all advertisements fall into two fixed categories – selling or awareness (branding). Whether it is an informative ad, or an artistic ad, or a “supermarket” ad, they are all aimed at selling the product/services or at building the brand/product awareness.

Advertising has evolved as new media have emerged. However, the advertising agency has by and large remained the same. Sure, recent times have seen a large movement towards vertical integration and then specialisation. But the basic client-agency model remains intact.

With the fast paced and instant communications world that we live in today, does this agency model still work? Can clients afford to wait a few days while the agency receives a brief, deliberate on it, comes up with a proposal, gets approval, executes the advertising. Well, newsflash, Twitter is 140 characters delivered in seconds. What about Facebook?

Can companies afford to keep the old agency model going in these modern times?

In today’s business world, we all need to have a presence on the Internet. This means that we will need to have some kind of web hosting.

But web hosting is not cheap. Let me re-phrase that – GOOD web hosting is not cheap. What is “good”?

• A good web host is reliable (uptimes, maintenance, security…).
• A good web host is approachable (tech support, response time, different ways of contacting them…).
• A good web host is honest (statistics, tracking, clear records, no over-charging, clear policies…).

Frankly, there are many good hosts. Unfortunately, there are also many, if not more; bad web hosting companies. Worse, some are even scams. There are several ways to find a good host:

Friends recommend (on of the best ways IF you friend is knowledgeable)

• Check forums for comments and recommendations (also good if you know what to look for)
• Check with your local business bureau
• Get a consultant you can trust to handle your web project

For us, this blog is hosted on Hostgator. It has been a very reliable host for us and several blogs we run for some of our clients. Last week, they sent us a Discount Coupon and we would like to share it with you, so that you can enjoy a 20% discount if you sign up with them. We recommend that small businesses should start with the Baby plan instead of the cheaper Hatchling plan. The difference in price is small, but the difference in future expansion and flexibility is significant.

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We wish everyone a very successful and productive 2010!

Even better if he/she was not paid to do so initially.

When asked in 1954 what she wore to sleep, the ever seductive and sensuous Marilyn Monroe purred, “Five drops of Chanel No. 5.”

Her famous answer made her  the poster girl for  Chanel No. 5, possibly one of the top 10 perfume in the 20th century. Chanel No. 5  was created by  Ernest Beaux. In 1921,  he presented Coco Chanel with two sets of five test fragrances numbered 1 to 5 and 20 to 24.  The rest is history.

Chanel No. 5 is where you wore to sleep, or to charm the special man in your life in the evening. This seductive and sexy perfume is somehow not seen as a beach perfume where a woman wears when she sashays in a skimpy bikini.

Chanel No.5 was a simple name. Even plain. The plain and simple name is echoed by a similar simple and plain square bottle with black and white label. This simplicity  was considered an ingenious and revolutionary marketing during that time.

Today, Marilyn Monroe and Chanel No 5 are still linked together. The perfume remains one of the top-selling perfume in the world. Well, it is reportedly said that one bottle is being sold somewhere in planet Earth every 30 seconds.

Consider this, most companies will have huge marketing budgets funded by successful products and services. They can accumulate profits, and when times are bad, draw on their marketing war chest to boost either branding, distribution, sales or any one of many objectives.

What do non-profit organizations have to fall back on?

Many marketing agencies would have faced this challenge some time in the course of their work. Non-profit organizations come and ask for a pitch.  But the reality is, many of them don’t need just a marketing campaign. Many non-profit organizations actually need a full blown non-profit strategic planning.

We found the Social Enterprise programs that have been launched by NESC to be a very compelling and powerful for non-profit clients. This is a very interesting approach because it “does not rely upon the good will of philanthropic foundations, corporations and individuals”, according to their press release.

As a marketing agency, NESC seems to be a good partner to be working with. While it is true that non-profit organizations need to be very prudent in how they spend, the reality is that these companies do have budgets that they can use to promote their respective causes.

I see NESC as a good quality partner that can be tapped to help marketing agencies provide more value add to their clients. With clients more equipped, they are more able to use your marketing agency to the fullest advantage. Isn’t that a good way to do business?

The most fascinating point is that NESC itself is a non-profit organization and its consultants are mostly senior executives who are now contributing their wealth of knowledge and experience for the betterment of society. We like the concept that NESC has, and it is a pity that their activities appear to be constrained to the New York, Connecticut and New Jersey areas.

Their website does provide a lot of information and even if your non-profit organization does not fall into the geographic area, just reading the list of services provided can provide some insights into areas that you need to pay more attention to.

Too bad they don’t seem to have a “virtual service” where you can submit your needs, and have their consultants take a look at it. I think that would be really cool. A knowledgebase (like a database of sorts) would also be a nice contribution to the non-profit community at large, I think.

In any case, what NESC does, the giving back to society element is strong and worthy. Anyone with experiences with them would like to share your comments?

With the Internet and broadband capabilities becoming so easily available, creative teams no longer have to be working in the same building and sharing the same network. Large files are easily transported over the Internet. Do we still need an in-house creative team today?

Already, many marketing agencies today are no longer following the “good old” agency model of operations. And in reality, a huge part of creative work is being farmed out. The reason is simple enough, different people have different skills in different areas. When you want an excellent animation, it is likely that your Art Director who is an expert in traditional print media, might not be the right person to lead that.

Who today can afford to have all the various talents that you “might” need on staff?

The good news is, with the de-coupling of the ball-and-chain relationships, the creative people can now focus on what they love best and do best; while agencies can now hire virtual teams as the needs dictate. How good is that?

So, tell us, do you still have a Creative Team in-house?