The Marketing Agency Talk

Here is a strange topic for discussion at the Marketing Agency Talk – does the agency model still work? Advertising dates very far back. But the most likely start of “modern” advertising the way we know it can be traced as far back as 1600′s. There are posters selling fruits dating from as far back [...]

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When you are a small business start up, every penny counts. But we also need to be aware that there are business essentials which we must invest in. It would be really a case of penny-wise, pound-foolish if we were to stinge on those. In today’s business world, we all need to have a presence [...]

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If you can get a celebrity to endorse your products, great. Even better if he/she was not paid to do so initially. When asked in 1954 what she wore to sleep, the ever seductive and sensuous Marilyn Monroe purred, “Five drops of Chanel No. 5.” Her famous answer made her  the poster girl for  Chanel [...]

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Of all the various industries that need marketing, the one that likely need marketing the most would be the non-profit organizations. Consider this, most companies will have huge marketing budgets funded by successful products and services. They can accumulate profits, and when times are bad, draw on their marketing war chest to boost either branding, [...]

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Here is an interesting thought. With the Internet and broadband capabilities becoming so easily available, creative teams no longer have to be working in the same building and sharing the same network. Large files are easily transported over the Internet. Do we still need an in-house creative team today? Already, many marketing agencies today are [...]

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