The Marketing Agency Talk

Most people will buy life insurance, hospital and surgical insurance, car insurance and even home insurance for their house. However, would you pay for “obscure” insurance like pet insurance, content and building insurance or even courier insurance with Fedex or DHL? Would you even buy a work-related insurance to protect your company, your work mates [...]

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An important component of a successful promotion or launch event is entertainment. Big brands can afford to hire celebrities to wow their supporters. Smaller organizations with tinier war chests will just have to think out of the box to offer something interesting to keep the customers and media happy. The usual gigs are songs, dances, [...]

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Halloween just past. Thanksgiving is a few weeks away. Christmas is just next month. The is the time of the year where you will accumulate enough debts to make you think you should get hold of some loans in January to pay off the mounting interests. Like I said, don’t blame us folks in the [...]

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My friend works in a financial institution and his boss wanted the IT department to DIY the corporate website. Naturally, they surfed and shopped around for good financial sites to model and emulate. They showed me some sample sites and the one they built. I was pleasantly surprise that they did a remarkable job as [...]

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We are in the information era where information comes to us whether we like it or not. When we hit the streets, we are bombarded with big billboards above commercial buildings with throngs of paid posters on their walls at eye level. Along the walkways, we are assaulted by the haphazardly stuck flyers on lamp [...]

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