Marketing Agency Discussions - for those in marketing
Posted in Agency Rants, Tips on Dec 3rd, 2007
One of the challenges of running a marketing agency, is the fact that many clients today operate at the regional level rather than local. Any agency who wishes to keep the big accounts must be prepared for that.
Then of course, a huge cost is incurred in international calls. This is fine if you have [...]
Posted in Insider Talks, Marketing Agency, Tips on Nov 30th, 2007
Some agency owners spend a lot of money running their agencies while others tear their hair out trying to save as much as possible. Yet, spender or scrooge, the reality is that most agencies will require loans at one point or another.
One of the most common type of loans would be mortgages. Many agencies [...]
How often have you experienced this yourself:
I worked all through the weekend. I got them all done. But just when I started to print … the computer crashed and I didn’t save.
I committed this crime many times. The last time was earlier this month.
Now, that would not be too traumatic IF a backup [...]
Most people will buy life insurance, hospital and surgical insurance, car insurance and even home insurance for their house. However, would you pay for “obscure” insurance like pet insurance, content and building insurance or even courier insurance with Fedex or DHL? Would you even buy a work-related insurance to protect your company, your work mates [...]
An important component of a successful promotion or launch event is entertainment. Big brands can afford to hire celebrities to wow their supporters. Smaller organizations with tinier war chests will just have to think out of the box to offer something interesting to keep the customers and media happy. The usual gigs are songs, dances, [...]
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