Posted in Marketing Campaigns, Tips on Dec 16th, 2008
Direct mail is a powerful tool to deliver a message straight to your target customers’ doors and by talking to them directly, more business will be streamed to yours.
The 6 Benefits of Direct Mail
Mass advertising like TVCs, print ads, radio commercials, etc, are expensive. Many start-up as well as small businesses may not be able [...]
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Posted in Marketing Campaigns, Tips on Dec 4th, 2008
Some companies felt that direct response marketing or direct marketing is more effective than above-the-line advertising. In fact, we see an increase of business from below-the-line over the recent years. A client recently asked us over coffee how a powerful brochure is created. That was an intelligent question and I’m surprise that we were seldom [...]
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Posted in Marketing Campaigns, Tips on Sep 17th, 2008
A high-quality and unique business card can gain a client’s admiration and respect. Therefore, a well conceptualized and designed business card can efficiently attract potential clients too. This little 90×60 mm card is your first opportunity to persuade and convince prospective clients and existing clients that you and your company are worthy business partners. Your [...]
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Posted in Insider Talks, Review, Tips on Mar 18th, 2008
Jacob Cass of Just Creative Design had written a very interesting post where he singled out 15 tell tale signs that a graphic designer isn’t above the mark.
If you are a designer, I’d suggest you hop over there right now to see if you have made some of the “mistakes”. Here is a short list [...]
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Posted in Tips on Feb 21st, 2008
You know you got to do some form of marketing to promote your product and services so that people will eventually buy them. Do you then know why you choose a particular medium, say, flyers, to advertise your product/service?
If your answer is “My competitors are doing so” or “It seems that it is the cheapest [...]
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