The Marketing Agency Talk

Why do people go networking parties? Collect name cards. In fact, a friend just told me his new boss asked him to do exactly that this evening at a client’s new product launch. Why? – you need to know more potential customers – you need to know more people who knows your target audience – [...]

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When you are running a business, like an advertising agency, there will come a time when you will have to consider taking up a loan. But as all business owner will know, getting a loan is really easy, if you have lots of money in the bank and a large multi-national corporation backing you. Unfortunately, [...]

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I was right. I just blogged yesterday that the art director will start window shopping for his designer drafting station, even before the budget is approved. He emailed me this image after lunch with a short message: “Isn’t this babe cool?” I followed the link and saw a short description of his babe: “The DesignMarx [...]

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My friend said: “Most business failed because they don’t do marketing and they cannot bring in sale”. That is a sweeping statement. Some businesses failed not because they did not market themselves or could not bring in sales. They failed in bringing in the money in cold hard cash. My ex-agency closed down because of [...]

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Some started their company at right at home, while others rent a table space, yet they are others who prefer a swanky office downtown? Well, in the beginning, your clients are not knocking at your door begging to see you. At the same time, you are too busy visiting your vendors, suppliers and the banks [...]

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