The Marketing Agency Talk

An important component of a successful promotion or launch event is entertainment. Big brands can afford to hire celebrities to wow their supporters. Smaller organizations with tinier war chests will just have to think out of the box to offer something interesting to keep the customers and media happy. The usual gigs are songs, dances, [...]

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Halloween just past. Thanksgiving is a few weeks away. Christmas is just next month. The is the time of the year where you will accumulate enough debts to make you think you should get hold of some loans in January to pay off the mounting interests. Like I said, don’t blame us folks in the [...]

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As I left for home this evening, I saw the baker down the street putting up Christmas stockings at the entrance and lining his shelves with poinsettia and candy sticks. I watched for a while, looking at the Christmas wreath and stocking, feeling very nice. Christmas celebrates the birth of Christ but it also celebrates [...]

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Irvin Alper’s told his nephew “You will never be able to sell a pair of shoes over the internet!”. It was good that Matt Alper has faith that he will be successful, otherwise we will not see his online shoe stores like metboots.com that specializes in work wear, hiking and hunting boots. It’s a myth [...]

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I was more amused than angry when a friend said “You people in the advertising are to be blamed for excessive spending. What’s average will look great after you guys wrote it, photographed it, and designed it. I almost max out my credit limit last month.” I actually laughed, that’s what advertising is all about. [...]

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