The Marketing Agency Talk

How to decide what’s your USP?
Start by asking yourself some questions:
Is your business the biggest or the fastest?
Do you offer the best prices or the best service, or both?
Do you have the best guarantee or great post sales service?
Do you carry the most inventory?
Or do you specialize in one key area?
Are you the only such [...]

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We can understand that your marketing budget is tight when you are a new start-up or running a small business. Whatever it is, just don’t stop marketing yourself or your products. Otherwise, you will not have any market presence or mind share. Here are 4 budget marketing methods that any business can use:
1. Yellow Pages
Contrary [...]

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I remembered running an online game roadshow, along a premier shopping belt, in 2004. It was a MMORPG online game and the target audience was youngsters from 12 years old onwards. The client wanted the event to be packed with activities and excitement. Other than getting the target audience to try out the game on-site, [...]

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A client said a newsletter is a waste of time as it comprises stale news. I totally disagree with him and I told him so.
A newsletter is a communication bridge between a company and its employees, clients and patrons. It is a regular update of your products, events and happenings within your own company, as [...]

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Ad agencies and design houses are already working on Christmas campaigns now. Have you started planning your year-end marketing campaign? If not, be on your double and start cracking on it now.
We marketers are always excited about special events and festive seasons because this is the time where buying and selling are at a [...]

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