The Marketing Agency Talk

An Indonesian businessman threw 100 million rupiah ( (US$10,600 or 5,429 pounds) from an airplane on Sunday 1 June 2008 as part of a marketing ploy for his second book. Tung Desem Waringin, author and motivational speaker whose first book, “Financial Revolution”, was a bestseller, is known for his unorthodox marketing methods. In 2005, he [...]

Read Full Post »

As I left for home this evening, I saw the baker down the street putting up Christmas stockings at the entrance and lining his shelves with poinsettia and candy sticks. I watched for a while, looking at the Christmas wreath and stocking, feeling very nice. Christmas celebrates the birth of Christ but it also celebrates [...]

Read Full Post »

For any businesses who make their bulk of profits from the Christmas season, we are already in the red alert period to execute the year-end marketing and advertising campaign. You might be in serious trouble when you have not started to think about it. Usually, we will start brainstorming for that unique marketing strategy for [...]

Read Full Post »

You should watch this YouTube video for 3 very good reasons: 1) Learn how to do an e-release! 2) See how a commercial is cleverly disguised as a “how-to” video, which makes it extremely viral. 3) Marketing can be cheaply but effectively done.

Read Full Post »

Email marketing is a form of cheap marketing for many small business owners and home based businesses anywhere around the world. So long as you have internet access and a computer, you are ready to spread the word about your products and services. Done properly, email marketing can be very effective. Done haphazardly, your email [...]

Read Full Post »