The Marketing Agency Talk

Increasingly our clients are asking us to work more on their websites, online advertisements and even publicity messages for Facebook, YouTube and Twitter. They said “forget about the old media”. We usually tell them to hold their horses. While the new media engaged and even mesmerized the world, the so-called old media aren’t redundant yet. [...]

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Who said a good product will always sell? Who said a good product endorsed by a well know celebrity will always sell like hot cake? If the market doesn’t buy, the good product will not fly off the shelves. If the market thinks the celebrity isn’t the hot topic of the day, there’s no WOW [...]

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Direct mail is a powerful tool to deliver a message straight to your target customers’ doors and by talking to them directly, more business will be streamed to yours. The 6 Benefits of Direct Mail Mass advertising like TVCs, print ads, radio commercials, etc, are expensive. Many start-up as well as small businesses may not [...]

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Some companies felt that direct response marketing or direct marketing is more effective than above-the-line advertising. In fact, we see an increase of business from below-the-line over the recent years. A client recently asked us over coffee how a powerful brochure is created. That was an intelligent question and I’m surprise that we were seldom [...]

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A high-quality and unique business card can gain a client’s admiration and respect. Therefore, a well conceptualized and designed business card can efficiently attract potential clients too. This little 90×60 mm card is your first opportunity to persuade and convince prospective clients and existing clients that you and your company are worthy business partners. Your [...]

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