The Marketing Agency Talk

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the [...]

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Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. ~ Jay Conrad Levinson It is so strange that some merchants put up [...]

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People don’t want to be “marketed TO”; they want to be “communicated WITH.” ~ Flint McGlaughlin Put it in another perspective, people likes to learn but not necessarily, they like to be taught. Think about it, “marketed to” and “communicate with” and “learn” and “teach” are actually polar apart.

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Customers buy for their reasons, not yours. ~ Orvel Ray Wilson Mostly true, customers bought because they can derive a benefit or a solution to fix their problem. Regardless if it’s an emotional reason or a rational explanation, they made the choice. Of course, you can persuade them to see from a different perspective which [...]

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In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson How true. Products are sold because of the benefits people derived and not because of the features. This is especially true for beauty products. Even an ugly woman can harbour wishes and hopes that cosmetics and all the lotions and [...]

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