The Marketing Agency Talk

“Marketing is what you do when your product is no good”
~ Edwin Land
I so, so, so disagree with this statement.
Coca Cola has a winning formula.
McDonalds is a fast food joint successfully run by kids.
Nike is doing it’s stuff everywhere.
Nokka connects people around the globe.
Fedex lives to deliver.
Let’s not talk about whether the acids in [...]

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We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
- Andy Travis

Everyone who works in the creative realm know that … or should know that.
Seldom will one single advertisement make a product and its owner a household name. Even if [...]

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What helps people, helps business.
~ Leo Burnett
Isn’t that profound? Many of us developed and created a product/service to sell in order to make a profit. In our own urgency to sell to pay our own bills and create our desired lifestyle, we totally omit to serve and contribute. We forgot that our product/service is supposedly [...]

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I once used the word “obsolete” in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word “ineffable,” only to discover that I didn’t know what it meant myself.
~ David Ogilvy
Amateur copywriters might make the mistakes of using big words to impress their [...]

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“In good times people want to advertise, in bad times, they have to.”
- Bruce Barton, co-founder BBDO (Batten Barton, Durstine and Osborn) Agency
Haha… this is something I really really believe but I do have a hard time telling that to my clients who already felt the pinch of rising fuel price.
To some, marketing is an [...]

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