The Marketing Agency Talk

“If I had to sum it all up, I’d say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who’s never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in [...]

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To advertisers: “Do not compete with your agency in the creative area. Why keep a dog and bark yourself?”
David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 68.
This is a good one from the great man.
I’m just thinking if I have the guts to repeat these words to clients who [...]

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Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Jay Abraham

This quote is especially interesting as I was sparring with a friend over lunch earlier. I said a founder of a company has to be a great salesperson. She [...]

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“In good times people want to advertise, in bad times, they have to.”
~ Bruce Barton
co-founder BBDO (Batten Barton, Durstine and Osborn) Agency
I believe many people in the advertising industry acknowledged, understood and embraced the wisdom whole heartedly shared by Bruce Barton. We did it with the clients’ interest at heart and in mind.
However, many [...]

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“Marketing is what you do when your product is no good”
~ Edwin Land
I so, so, so disagree with this statement.
Coca Cola has a winning formula.
McDonalds is a fast food joint successfully run by kids.
Nike is doing it’s stuff everywhere.
Nokka connects people around the globe.
Fedex lives to deliver.
Let’s not talk about whether the acids in [...]

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