Posted in Insider Talks on Sep 8th, 2007
Calvin Warr asked “Let me ask you, do you think there is value in making marketing fun? What is the value of fun marketing? Clients are willing to pay for “great” marketing. Will they do the same for fun marketing?”
You can vote at his blog whether it’s an aye or a nay.
To me, it is [...]
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As a marketing and advertising agency, you would have encountered instances where you needed to set up a conference call or a web conferencing session. But as we all know, a conference call can be very expensive, especially if it is across international borders.
Imagine that you have to link up your client who is downtown, [...]
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Posted in Insider Talks on Jun 29th, 2007
Kids love Thomas the Tank Engine. I found out from Marcie’s post that RC2 Corp have voluntarily recalled one of the latest Thomas’ ranges. The immediate thought was it could well be a public relations disaster if mishandled.
It seems that this latest range has enough lead content to cause lead poisoning. This is really scary [...]
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Posted in Insider Talks on Apr 8th, 2007
Have you had the experience of inviting the top marketing, creative, public relations agencies to pitch for your campaign? After scrutinizing all the awesome proposals, you made your choice. You believe you have chosen the “dream team”. Except that this dream team starts giving you nightmares
The team that worked with you during the pitch has [...]
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