The Marketing Agency Talk

Marketers, copy writers and folks from the creative industry should take a look at the list of interesting buzz words/phrases at Tom Chandler’s Copywriter Underground blog. Here’s just a few that tickled me:
Below Zeros: This is a marketing term, not a temperature. They’re customers who cost more to serve than they return in value. Example: [...]

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Jacob Cass of Just Creative Design had written a very interesting post where he singled out 15 tell tale signs that a graphic designer isn’t above the mark.
If you are a designer, I’d suggest you hop over there right now to see if you have made some of the “mistakes”. Here is a short list [...]

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Here is an interesting question for all of you. When you have this killer headline, but somehow, your client disagree, what do you do?
Besides the usual discussions about the effectiveness of long vs short headlines, sometimes, the mere change of a single word can totally destroy the impact of a headline. In such cases, do [...]

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Some agency owners spend a lot of money running their agencies while others tear their hair out trying to save as much as possible. Yet, spender or scrooge, the reality is that most agencies will require loans at one point or another.
One of the most common type of loans would be mortgages. Many agencies [...]

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When you are running a business, like an advertising agency, there will come a time when you will have to consider taking up a loan. But as all business owner will know, getting a loan is really easy, if you have lots of money in the bank and a large multi-national corporation backing you.
Unfortunately, as [...]

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