Marketing Agency Discussions - for those in marketing
Posted in Copy, Customer Relations, Insider Talks on Dec 1st, 2007
Here is an interesting question for all of you. When you have this killer headline, but somehow, your client disagree, what do you do?
Besides the usual discussions about the effectiveness of long vs short headlines, sometimes, the mere change of a single word can totally destroy the impact of a headline. In such cases, do [...]
Posted in Customer Relations on Sep 25th, 2007
I’ve been in the business world for almost 10 years, and I know most savvy business owners understand the importance of maintaining a good relationships with their customers. They know happy customer will keep repurchasing for many years. However, most cannot answer if you were asked them what’s the actual value of a lifetime [...]
Posted in Customer Relations, Review on Sep 23rd, 2007
Every year, Asian countries are cloaked by haze and smoky smell in the air due to the forest fire in Indonesia. Singapore is no different. Though the governments are holding talks to reduce the impact, we thought it’s wiser to have an air purifier to filter out the smell and eliminate indoor pollution. That should [...]
Posted in Branding, Customer Relations, Internet Marketing, Tips on Sep 18th, 2007
Many companies still thought that blogs are journals that Tom, Harry and Dick keep. They didn’t realize that corporate blogging is getting increasingly important. Blogs are the future.
Why?
Here are a few straight answers
1. Marketing is constantly changing, and so must your technique. Internet is the new cool. If you are not blogging, participating at MySpace, [...]
Black & White Packaging on cigarette packs throw money out of plane
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