The Marketing Agency Talk

You missed a headline, you missed a sale. This does not apply to advertisements only. It applies to your letters and all form of marketing materials that you want your target audience to read. Headline is important because it pulls the folks to read your main copy, the details that will finally convert them.
When you [...]

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Simple and straight answer: to make money.
A copywriter can help you make more money in several ways.
Firstly, if you have a pro to write your marketing and sales materials, these materials are more likely to lead to sales compared to words stringed by an amateur. Secondly, you also profit in a non-monetary way — [...]

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Here is an interesting question for all of you. When you have this killer headline, but somehow, your client disagree, what do you do?
Besides the usual discussions about the effectiveness of long vs short headlines, sometimes, the mere change of a single word can totally destroy the impact of a headline. In such cases, do [...]

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Vivienne Quek asked: “When you read a well crafted, long, sales letter on the web telling you how “I made $341,000 and so can you…”; how do you feel? This guy promises to reveal his secret. He also promises that you can do it too. He even promises to guide you step-by-baby-step. This is your [...]

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To write a great copy for your advertisement or sales copy, here are 4 tips
1. Your prospect is the Priority, not you.
Everything you write must be focused on the prospect, not you, not your product. Whatever you write about your offer has to benefit your prospect’s life, making it better, easier or more comfortable.
2. List [...]

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