Marketing Agency Discussions – for those in marketing
Posted in Agency Rants, Client Talk on May 29th, 2009
This was the text message that came in earlier:
“OK with design. Except to change 2C to 4C. Hope you can absorb cost in view that we are likely to award you the design job of the XXX event”
This is a trying time for both the clients and agencies, where everyone must manage their cost carefully [...]
Posted in Agency Rants, Client Talk on Apr 8th, 2009
My team is working right now as I took a breather to write a short post.
The annual report must go on press on Good Friday – yes, it is that urgent that our printer is prepared to work on a sacred day – and yet, amendment is still triggering in. We would just roll our [...]
Posted in Client Talk, Marketing Campaigns on Sep 6th, 2007
Well, the good news is, you now have the opportunity to plan a really great marketing campaign. The bad news is, your boss actually expects to see results!
Let’s take a look at your budget. You have $20,000 to spend? That’s a big budget! Really cool! Now… let’s see what kind of campaign we can come [...]
Posted in Client Talk on Mar 20th, 2007
Whether you are a large company or a small set up, there will come a time when you will have to make a decision to outsource some of your marketing work. As we all know, effective marketing is the life-blood of all businesses, possibly even more important than sales.
Selecting the right marketing agency to work [...]
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