Marketing Agency Discussions – for those in marketing
Posted in Branding on Aug 17th, 2007
Someone recently told me: “I think branding is positioning your product in the mind of the prospect such that they identify your product with meeting a certain need or want.” Quite apt, unlike one school of thoughts that believe that branding is merely “an identifying symbol, words, or mark that distinguishes a product or company [...]
It seems that creative communities all over the world woke up on 4th June to a rude shock. They showed their disdain, annoyance and angst very vividly by hurling it all at the London Olympics 2012 logo. There were many hiliarious comments but one that really cracked me up was it looked like “Lisa Simpson [...]
It has been a long held view, that a lot of advertising is sexist in nature. Many marketing professionals and especially advertising people have been very conscious of this stigma. Unfortunately, while it might not be completely true, the realities are such that advertisers fall back to this old crutch when all else fails. But [...]
Posted in Branding, Marketing Campaigns on Apr 3rd, 2007
The age-old “branding” discussions always comes back to haunt us, don’t they? Surely, you would have encountered this argument countless times as you argue with clients about creating new brand campaigns. The clients’ view “I have a strong, reputable brand. This new product will sell really well based on my trusted brand.” Usually, when such [...]
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