The Marketing Agency Talk

Saw these great definitions from Brand Strategy Insider that I just know I must share it here. I haven’t read a definition that’s so short yet so clear. Branding is a deep subject even for marketers. It’s small wonder that many folks on the street are totally at sea, and therefore have many different views, [...]

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Before you develop or revamp your corporate identity, consider your choice of colours careful. John Williams wrote an excellent article for Entrepreneur on the importance of colours. Below is a summary:
Red: Red increases your heart rate and causs you to breathe more rapidly. Red is an aggressive, energetic, provocative and attention-grabbing colour. Count on it [...]

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Many companies still thought that blogs are journals that Tom, Harry and Dick keep. They didn’t realize that corporate blogging is getting increasingly important. Blogs are the future.
Why?
Here are a few straight answers
1. Marketing is constantly changing, and so must your technique. Internet is the new cool. If you are not blogging, participating at MySpace, [...]

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Off-line and online marketers should not shy away from blog advertising to promote awareness and sale. A blog is now no longer seen as a mere electronic diary. A credible blog is a good source of information. I’m sure you found yourself landed on someone’s blog when you ‘google’ for work and leisure.
With blogging [...]

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Someone recently told me: “I think branding is positioning your product in the mind of the prospect such that they identify your product with meeting a certain need or want.”
Quite apt, unlike one school of thoughts that believe that branding is merely “an identifying symbol, words, or mark that distinguishes a product or [...]

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