The Marketing Agency Talk

Calvin Warr made an interesting statement over at his blog post: So, marketers, beware. The next time you wave your “indisputable” market study based on a cross section of “relevant” targets, keep in mind, that these are the same people telling you how great your product is, who voted for dreadlocks in a singing competition. [...]

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I was reading the Marketing Interactive and was striked by Matthew Fanshawe‘s words. Fanshawe is the Managing Director of Euro RSCG Singapore. In a recent study, CEO and CMOs were asked their opinions on what agencies can bring to them to address their current challenges. The simple response was ideas and innovation, and lots of [...]

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Huh? Ya, right. When I first heard this on a network gathering, I just smiled politely and did not attempt to argue with this pompous guy who was swirling his wine glass all the time. Basically, this chap was saying that his ad agency presented an ad campaign that he ditched into the bin right [...]

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Marketing brochures are very effective tools to to advertise and promote your goods and services. Most, if not all, business owners and marketers know this as a fact. Your marketing brochures help to differentiate you from the rest of the pack, catch the attention of your target clients, make a sale, and generate repeat business [...]

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“You ad agencies don’t practice what you preach. If advertising works, then why don’t ad agencies advertise?” This is what one client told us recently. I was taken aback. True, not many ad agencies advertise in off and on-line media but we surely do lots of marketing to make sure we are the most viable [...]

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