Posted in Agency Rants on Dec 9th, 2008
Like it or not, right or wrong, most clients will cut marketing and advertising budget when the economic outlook is bleak. The clients are not dumb; they knew they got to do some form of marketing and advertising to stay in the limelight for consumers not to forget them. However, they will dictate how much [...]
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Posted in Agency Rants on Nov 3rd, 2008
There are 2 kinds of people. Those who look good and those who look professional. Everyone, no matter your physical attributes, have the potential to look good. It’s the clothes you choose, your make up, your hair and maybe even your diet plans. But honestly, as a client, who would you give your business to? [...]
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I just followed 2 links from ReallyNiceVacations.com to SuperiorRugs.com. The first link text I clicked was “cheap rugs” and it led me to it’s home page. I followed another link text that said “area rugs” and it brought me to a “clearance area rugs” page. I understood that the writer was highlighting the fact that [...]
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Posted in Agency Rants on Jun 15th, 2008
According to this site, Britain is considering to make the cigarette pack in black and white with just the brand name. The Brits believed that a less attractive package will deter the young people from picking up the unhealthy habit of smoking. Honestly I have my doubts. Sometimes people smokes because of peer pressure. They [...]
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Posted in Agency Rants on Apr 25th, 2008
Calvin Warr made an interesting statement over at his blog post: So, marketers, beware. The next time you wave your “indisputable” market study based on a cross section of “relevant” targets, keep in mind, that these are the same people telling you how great your product is, who voted for dreadlocks in a singing competition. [...]
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