The Marketing Agency Talk

Huh?
Ya, right. When I first heard this on a network gathering, I just smiled politely and did not attempt to argue with this pompous guy who was swirling his wine glass all the time.
Basically, this chap was saying that his ad agency presented an ad campaign that he ditched into the bin right away. His [...]

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Marketing brochures are very effective tools to to advertise and promote your goods and services. Most, if not all, business owners and marketers know this as a fact. Your marketing brochures help to differentiate you from the rest of the pack, catch the attention of your target clients, make a sale, and generate repeat [...]

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“You ad agencies don’t practice what you preach. If advertising works, then why don’t ad agencies advertise?”
This is what one client told us recently. I was taken aback. True, not many ad agencies advertise in off and on-line media but we surely do lots of marketing to make sure we are the most viable logical [...]

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One of the challenges of running a marketing agency, is the fact that many clients today operate at the regional level rather than local. Any agency who wishes to keep the big accounts must be prepared for that.
Then of course, a huge cost is incurred in international calls. This is fine if you have [...]

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Irvin Alper’s told his nephew “You will never be able to sell a pair of shoes over the internet!”. It was good that Matt Alper has faith that he will be successful, otherwise we will not see his online shoe stores like metboots.com that specializes in work wear, hiking and hunting boots.
It’s a [...]

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