The Marketing Agency Talk

I wish some of my clients aren’t so forgetful. If they can remember what they have briefed me; if they can recall why we ended up with a copy like this and an advertisement like that, my team of Account Executives probably will have an easier time on writing Contact Reports. Call me old fashion, [...]

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Walked into a mall earlier with no intention to buy anything other than eat my lunch.  Yet, I was drawn to a CD shop due to the crowds gathered outside. Many were queuing up to make a purchase, some holding up a few CDs in their hands. A few were obviously crying. Ahhh… The enterprising [...]

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This was the text message that came in earlier: “OK with design. Except to change 2C to 4C. Hope you can absorb cost in view that we are likely to award you the design job of the XXX event” This is a trying time for both the clients and agencies, where everyone must manage their [...]

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My team is working right now as I took a breather to write a short post. The annual report must go on press on Good Friday – yes, it is that urgent that our printer is prepared to work on a sacred day – and yet, amendment is still triggering in. We would just roll [...]

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I was wondering why Vivienne spent her Christmas Eve writing about achieving a better bottom line. Then again, if you are a business owner or a dedicated business executive, you would be thinking of your company’s business whether it’s a work day or public holiday especially with the economy going south. Ad agency, media agency, [...]

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