The Marketing Agency Talk

I just followed 2 links from ReallyNiceVacations.com to SuperiorRugs.com. The first link text I clicked was “cheap rugs” and it led me to it’s home page. I followed another link text that said “area rugs” and it brought me to a “clearance area rugs” page.
I understood that the writer was highlighting the fact that we [...]

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According to this site, Britain is considering to make the cigarette pack in black and white with just the brand name. The Brits believed that a less attractive package will deter the young people from picking up the unhealthy habit of smoking.
Honestly I have my doubts. Sometimes people smokes because of peer pressure. They don’t [...]

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Calvin Warr made an interesting statement over at his blog post:

So, marketers, beware. The next time you wave your “indisputable” market study based on a cross section of “relevant” targets, keep in mind, that these are the same people telling you how great your product is, who voted for dreadlocks in a singing competition.
Why? Because [...]

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I was reading the Marketing Interactive and was striked by Matthew Fanshawe’s words. Fanshawe is the Managing Director of Euro RSCG Singapore.
In a recent study, CEO and CMOs were asked their opinions on what agencies can bring to them to address their current challenges. The simple response was ideas and innovation, and lots of it. [...]

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Huh?
Ya, right. When I first heard this on a network gathering, I just smiled politely and did not attempt to argue with this pompous guy who was swirling his wine glass all the time.
Basically, this chap was saying that his ad agency presented an ad campaign that he ditched into the bin right away. His [...]

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