Marketing Agency Discussions – for those in marketing
Posted in Agency Rants on Dec 1st, 2011
If clients do not complain and bitch about something, it is time to get seriously concerned. Because that means he/she is not going to give you a chance to rectify what got to be improved. If the AE (aka account executive – the suit that takes care of the Almighty clients) isn’t alert to spot [...]
Posted in Agency Rants, Continuous Learning on May 9th, 2010
I wish some of my clients aren’t so forgetful. If they can remember what they have briefed me; if they can recall why we ended up with a copy like this and an advertisement like that, my team of Account Executives probably will have an easier time on writing Contact Reports. Call me old fashion, [...]
Posted in Agency Rants on Jun 28th, 2009
Walked into a mall earlier with no intention to buy anything other than eat my lunch. Yet, I was drawn to a CD shop due to the crowds gathered outside. Many were queuing up to make a purchase, some holding up a few CDs in their hands. A few were obviously crying. Ahhh… The enterprising [...]
Posted in Agency Rants, Client Talk on May 29th, 2009
This was the text message that came in earlier: “OK with design. Except to change 2C to 4C. Hope you can absorb cost in view that we are likely to award you the design job of the XXX event” This is a trying time for both the clients and agencies, where everyone must manage their [...]
Posted in Agency Rants, Client Talk on Apr 8th, 2009
My team is working right now as I took a breather to write a short post. The annual report must go on press on Good Friday – yes, it is that urgent that our printer is prepared to work on a sacred day – and yet, amendment is still triggering in. We would just roll [...]
Account Servicing be own boss Black & White Packaging on cigarette packs bottom line direct mail George Carlin marketing cost men's suit small business financing small business loan throw money out of plane
