http://www.marketingagencytalk.com/marketing/99/long-live-budgie-and-cat-tvc/ Marketing Agency Discussions - for those in marketing Sat, 05 Nov 2011 12:23:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingagencytalk.com/marketing/99/long-live-budgie-and-cat-tvc/comment-page-1/#comment-462 The Marketing Agency Talk » Blog Archive » “Humour Can’t Help Sell My Products !” Wed, 26 Mar 2008 04:39:03 +0000 http://www.marketingagencytalk.com/marketing/99/long-live-budgie-and-cat-tvc/#comment-462 [...] He was taking himself too seriously. Perhaps he is underestimating his clients. I just don’t understand why some clients think their clients are some kind of morons that only appreciate blatant advertising. Using humor can be a very powerful weapon. Do you buy when you are happy or sad? Is your buying defense mechanism up or down when you are smiling happily? Some of Fedex ads were pretty funny. The funny people and funny scenes did not in any way relegate or abuse the importance and quality of Fedex services. In fact, the humour strikes home the message that it is a star. I like the recent “Mr Zhang” ad, it did put a smile on my face. However, however, would the smaller courier companies in China be amused or offended? The humor is made at their expense. Yes, making humorous commercias can be tricky. But it’s not impossible, remember DHL’s budgie and cat? [...] [...] He was taking himself too seriously. Perhaps he is underestimating his clients. I just don’t understand why some clients think their clients are some kind of morons that only appreciate blatant advertising. Using humor can be a very powerful weapon. Do you buy when you are happy or sad? Is your buying defense mechanism up or down when you are smiling happily? Some of Fedex ads were pretty funny. The funny people and funny scenes did not in any way relegate or abuse the importance and quality of Fedex services. In fact, the humour strikes home the message that it is a star. I like the recent “Mr Zhang” ad, it did put a smile on my face. However, however, would the smaller courier companies in China be amused or offended? The humor is made at their expense. Yes, making humorous commercias can be tricky. But it’s not impossible, remember DHL’s budgie and cat? [...]

]]>