Long Live “Budgie and Cat” TVC
Oct 18th, 2007 by MAT.
I was having dinner with my team last evening and we were talking about our favourite TVCs. That was when our art director asked us to name a memorable commercial or a series of commercials that’s from the 1990s. That’s a long time ago but I do remember some good ones. I like the DHL series of “Bugie and Cat” best. Not only were the pranks and revenge amusing, the messages DHL wanted to put across was delivered in a loud and clear manner. Nothing left for imagination or confusion.
There were 3 messages within the 30-second commercial:
1) Simple, easy and fast to use DHL
2) DHL delivers everywhere.
3) DHL is efficient.
Enjoy this “Siberia” version:
Even if DHL had spent millions to hire animal trainners and engage many cats and birds just to finish one 30-second commercial, the mindshare it reaped is invaluable. It’s almost 16 years now and those who had seen the series can even remember the content. I can remember “Siberia” and “Darkest Africa” without any aid.
One recent TVC that I really like is M1’s Mr India Curry House TVC.
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[...] He was taking himself too seriously. Perhaps he is underestimating his clients. I just don’t understand why some clients think their clients are some kind of morons that only appreciate blatant advertising. Using humor can be a very powerful weapon. Do you buy when you are happy or sad? Is your buying defense mechanism up or down when you are smiling happily? Some of Fedex ads were pretty funny. The funny people and funny scenes did not in any way relegate or abuse the importance and quality of Fedex services. In fact, the humour strikes home the message that it is a star. I like the recent “Mr Zhang” ad, it did put a smile on my face. However, however, would the smaller courier companies in China be amused or offended? The humor is made at their expense. Yes, making humorous commercias can be tricky. But it’s not impossible, remember DHL’s budgie and cat? [...]