The Marketing Agency Talk

How to decide what’s your USP?

Start by asking yourself some questions:

You probably don’t have all them but there must be something that set you apart from your competitor. Magnify that difference even if your USP is just “The biggest cupcake ever made in King Street.” Even if there are only 3 bakery shops in King Street, you will be remembered as the one with the biggest cupcake. “Biggest”,”Strongest”, “New”, “Improved, “Upgraded”, “Number 1″ are key words that consumers would take note, remember and possibly take action. When you can claim to be superior from your competitors, you can turn heads.

Find your USP and you’ll find your marketing efforts take off much easier and smoother.

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