The Marketing Agency Talk

Two of our rooms are facing the afternoon sun. The afternoon glare often made it difficult for us to work on the computers. The films that we stuck on the window panes did help somewhat but not quite enough. After making do with cardboards for over a year, we finally got the finance lady to give the green light to get some shades.

That’s where the debate started. Should we get bamboo blinds, roman shades, PVC vertical or even wood blinds? The choices are aplenty. We thought we might afford the more expensive but better quality and stylish shades if we do the installation work ourselves. So we began surfing for designs as well as information on how to measure and install. That’s how’s we discovered JustBlinds.

This site does not have any fancy graphical elements but it is very user-friendly. Not only is the navigation fast and easy, whatever information we need to know about measuring and installing are all there. There’s even video tutorials to tell us exactly what to do. However, as a marketer and consumer, what really made me happy is this wonderful list on “Why buy from JustBlinds.com”

• 30-day satisfaction guarantee
• Free product samples
• Member of the Better Business Bureau since 1999
• Participates in BBBOnline and BBBCare programs
• Hundreds of unsolicited customer testimonials posted on our web site
• Knowledgeable, non-commissioned sales and service staff with toll free contact number
• Exclusive JustBlinds.com brand
• Quality guaranteed to be equal to or greater than the “national” brands
• Super low discount prices
• No haggle pricing policy
• Most orders ship in 5-7 business days
• Informative and easy to use web site
• Secure online ordering
• Most orders include free shipping (excluding shutters and oversize products)
• Limited lifetime warranty on most products

If we had any reservations and hesitation about their knowledge, experience, credibility or trustworthiness, this list definitely helped to take care of some of the concerns. Online merchants can learn from JustBlinds.com. Don’t keep yakking about the product’s features. What we (the consumers) want to hear are the benefits we can enjoy by engaging the merchant’s services and using his products. What we want is an assurance that your product and service are the most viable solution to our problem. Every consumer has his/her own list of buying criteria. Any merchant that can address 80% of the concerns will stand a high chance to be short-listed.

Well, JustBlinds did a pretty good job on why they should be the choice.

Technorati Tags: buying criteria, bamboo blinds