The Marketing Agency Talk

I have this blog for a while but did not spend much time promoting it. I have been concentrating my efforts at Versa Creations’ blog Still, it astonished me that the Alexa ranking is 7.1 million. My friend’s website is much younger at 4 months old but already enjoyed an Alexa ranking of 1.7 million. That really startled me. A fellow blogger told me my in-coming links are far too few so I went to read up.

I came across this very interesting article entitled “Making Sense of Linking and Site Promotion.” 2 paragraphs jumped out:

Importance of site promotion
Too often web site owners and search marketers get caught up in tactics, forgetting the short and long term objectives of the web site. For example, generating spikes of social news and bookmarking traffic makes for a good Power Point slide, but it’s not a final outcome and is not always a viable long term tactic for business web sites. Measuring those signals that influence what search engines and users do to arrive at a web site when looking for answers/resources/relevant content are nothing more than short and medium term performance indicators. Rankings, traffic and links are not final outcomes. Conversions, sales and measures of engagement are what feed web site marketing budgets with the best results coming from a long term focus.

Go Long Get Results
What’s important for a sustainable, long term web site marketing initiative is ongoing promotion through channels that make sense for the audience and that are supported with content by the business web site. Measuring the final outcome as well as all the signals that lead up to conversions provides the site promotion expert insight into how content and promotion can be adjusted to maximize results. Search engines are leveraging multiple data formats, media and channels and online marketers should do the same.

Blog marketing is the same as any marketing. We can utilize any strategy and tactic to bring the traffic in but if we do not offer any reason for them to stay, browse and take action, they will leave and never to return.

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