Video Tutorial Makes A Difference in Top of the Mind Recall
Aug 13th, 2007 by MAT.
It’ so coincidental.
I was browsing at askmrcreditcard.com and I went Ah-Ha. At first glance, this is just another website that evaluate and analyze the strengths of various credit cards so that people can match a card to their financial, lifestyle and business requirements or even vacation plans. So what set this site apart from the rest? It has a cash back credit card tutorial !
I just read an article on how video clips can help increase blog traffic and wrote a short commentary in Promote Your Product using Video and Yourself. So even before I viewed the 6-minute video clip, I already nodded my head several times. This is indeed the only credit card sites I came across that has a video tutorial. Honestly, I had looked at many credit card sites over the past few months - as we were trying to get a “best deal’ corporate card - and none of them has this feature. Whether or not you are shopping around for the ideal credit card, you got to check out this site. It tells me quite a few things that I didn’t know. I could not recall if the other sites didn’t have such information or I was forgetful. Whatever it is, I remembered what were disclosed in this video tutorial. That further convinced me that even some simple graphic images, written text and a steady voice help a lot in unaided recall.
If your answers to the following were nay, I’m sure you will benefit from short video tutorial:
1) How many types of cash back credit card are there?
2) Do you know what’s the cash rebates offered?
3) How much cash rebate can you earn in a year?
4) Do you know how a card issuer pays you your rebate?
5) Do you know how to choose the best card?
6) Do you know how to maximize the cash back features offered by various cards?
I found it much more convenient to review credit cards online to talking to individual banks and their relationship managers. Their jobs are to sell their own cards. So if these people know their own products well, understand the weaknesses of their competitors and are great salesman, you will be sold there and then. You will willingly sign on the consent forms to get the application going, you will not even think of doing further comparison and analysis. You can have an open and objective mind if you first do your homework online . If you still feel more comfortable talking to a human, by all means, visit a bank. By then, you are a wise buyer armed with some basic knowledge.
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