Not happy also don’t say, Said also don’t listen
Dec 1st, 2011 by MAT.
If clients do not complain and bitch about something, it is time to get seriously concerned. Because that means he/she is not going to give you a chance to rectify what got to be improved.
If the AE (aka account executive – the suit that takes care of the Almighty clients) isn’t alert to spot that silence isn’t golden, it might just be too late.
We said the client doesn’t listen. The client also says the same thing about us. The relationship between the client and agency is always a sensitive one. Sometimes, it is not about who is right or who is wrong. It is just a communication issue and the angle we look at things. We made our call based on our knowledge and past experience.
Anyway, someone printed the following text for me and I had it stuck on my wall.
Said also don’t listen
Listen also don’t understand
Not understand also don’t ask
Ask also don’t do
Do also do wrong
Wrong also don’t admit
Admit also don’t correct
Correct also not happy
Not happy also don’t say
To remind myself to smile it off whenever a sticky communication issue arises
