Tony Robbins unwelcomed at NBC
Aug 8th, 2010 by MAT.
Who said a good product will always sell?
Who said a good product endorsed by a well know celebrity will always sell like hot cake?
If the market doesn’t buy, the good product will not fly off the shelves.
If the market thinks the celebrity isn’t the hot topic of the day, there’s no WOW factor to go gaga over.
Before Michael Jackson, most big companies wouldn’t dream of engaging him to endorse their products. The King of Pop just didn’t have a positive image to drive sales.
What is happening to Tony Robbin now?
After two episodes, NBC yanked Tony Robbins’ reality show from its summer schedule. Effective next week, NBC will air repeats of game show “Minute to Win It” in the Tuesday-night slot instead of “Breakthrough with Tony Robbins.”
Tony Robbins is known to help real people solve tough challenges yet audiences didn’t show up; the most recent episode generating only 2.8 million viewers.
NBC wants big advertising dollars from the big boys and they are not showing up with 2.8 million viewers.
So what’s happening?
Should Tony Robbin waves his magic only in seminar room, CDs and DVDs only?
Did NBC and Tony Robbin not do enough to attract audience?
I’m scratching my head and will be happy to know some insider information on this. Any one?
Thanks for the reality check (yes, pun intended). While Tony Robbins helps zillions of people, some things just don’t translate well to TV, so glad you posted that not all celebs bring big bucks to endorsements. Better, just cancel all reality TV, in my opinion!