Does Your Client has a Super Memory?
May 9th, 2010 by MAT.
I wish some of my clients aren’t so forgetful.
If they can remember what they have briefed me; if they can recall why we ended up with a copy like this and an advertisement like that, my team of Account Executives probably will have an easier time on writing Contact Reports.
Call me old fashion, but, yes, I still get my team to write a tight Contact Report every time they returned from the client’s office.
I prefer everything to be properly documented because Contact Reports have saved lots of time and hassle for me during the past decade.
“No, I didn’t say that. No, I’m quite sure I didn’t agree to having my TVC appear after midnight.”
“Yes, Ms Client, you did. You agreed after the TV Station agreed to let you have a huge discount of 80%. You actually met Cleo, the TV Sales Rep with us on 21 Sept 2009. See, Ms Client, the details are all recorded in the Contact Report.”
I trust you would have such a client at least once or twice in your marketing and advertising career with an advertising or design agency. If you don’t, count your lucky stars. If you do, maybe you would like to buy them a ticket to a Super Memory workshop. I got from the grapevine that the Guinness Book of Record holder for Best Memory, Eran Katz, is heading to Singapore to hold a Super Memory seminar. I’m thinking a ticket to the seminar may be a better gift for some of my clients compared to a few bottles of Shiraz!
