The Marketing Agency Talk

If you can get a celebrity to endorse your products, great.

Even better if he/she was not paid to do so initially.

When asked in 1954 what she wore to sleep, the ever seductive and sensuous Marilyn Monroe purred, “Five drops of Chanel No. 5.”

Her famous answer made her  the poster girl for  Chanel No. 5, possibly one of the top 10 perfume in the 20th century. Chanel No. 5  was created by  Ernest Beaux. In 1921,  he presented Coco Chanel with two sets of five test fragrances numbered 1 to 5 and 20 to 24.  The rest is history.

Chanel No. 5 is where you wore to sleep, or to charm the special man in your life in the evening. This seductive and sexy perfume is somehow not seen as a beach perfume where a woman wears when she sashays in a skimpy bikini.

Chanel No.5 was a simple name. Even plain. The plain and simple name is echoed by a similar simple and plain square bottle with black and white label. This simplicity  was considered an ingenious and revolutionary marketing during that time.

Today, Marilyn Monroe and Chanel No 5 are still linked together. The perfume remains one of the top-selling perfume in the world. Well, it is reportedly said that one bottle is being sold somewhere in planet Earth every 30 seconds.