Non-Profit Marketing Consultancy
Jul 30th, 2009 by MAT
Of all the various industries that need marketing, the one that likely need marketing the most would be the non-profit organizations.
Consider this, most companies will have huge marketing budgets funded by successful products and services. They can accumulate profits, and when times are bad, draw on their marketing war chest to boost either branding, distribution, sales or any one of many objectives.
What do non-profit organizations have to fall back on?
Many marketing agencies would have faced this challenge some time in the course of their work. Non-profit organizations come and ask for a pitch. But the reality is, many of them don’t need just a marketing campaign. Many non-profit organizations actually need a full blown non-profit strategic planning.
We found the Social Enterprise programs that have been launched by NESC to be a very compelling and powerful for non-profit clients. This is a very interesting approach because it “does not rely upon the good will of philanthropic foundations, corporations and individuals”, according to their press release.
As a marketing agency, NESC seems to be a good partner to be working with. While it is true that non-profit organizations need to be very prudent in how they spend, the reality is that these companies do have budgets that they can use to promote their respective causes.
I see NESC as a good quality partner that can be tapped to help marketing agencies provide more value add to their clients. With clients more equipped, they are more able to use your marketing agency to the fullest advantage. Isn’t that a good way to do business?
The most fascinating point is that NESC itself is a non-profit organization and its consultants are mostly senior executives who are now contributing their wealth of knowledge and experience for the betterment of society. We like the concept that NESC has, and it is a pity that their activities appear to be constrained to the New York, Connecticut and New Jersey areas.
Their website does provide a lot of information and even if your non-profit organization does not fall into the geographic area, just reading the list of services provided can provide some insights into areas that you need to pay more attention to.
Too bad they don’t seem to have a “virtual service” where you can submit your needs, and have their consultants take a look at it. I think that would be really cool. A knowledgebase (like a database of sorts) would also be a nice contribution to the non-profit community at large, I think.
In any case, what NESC does, the giving back to society element is strong and worthy. Anyone with experiences with them would like to share your comments?
